Discuss how your retail prices makes sense

Assignment Help Management Theories

Reference no: EM133316037

Define your store (name, location & product mix) and target customer, specifying demographics and lifestyle. Classification: Select the classification and at least 3 product style(s) you will be developing. Identify the styles by showing actual samples, pictures from magazines/catalogs, sketches or actual photographs, which are to be included in the report. Trends: Research and identify major trends in your product area with your target customer's preferences in mind. Use trade publications such as WWD and Fashion Snoops as references, and be sure to document your sources.

Adaptations: Determine the changes you will make to adapt your selected styles to your specific market and customer. Consider color, style, silhouette, fabric and trim detail. Your adaptations must be validated by thorough trend research.

Competition: Shop the market to analyze the retail price points of comparable product offerings. Document your findings. (Remember, your own private label product should retail for less than your branded competition.)

Costing:

a. Fully cost at least one of your styles and set a retail price using the sample cost sheet/labor rates noted.

b. Establish retail prices for your complete line. Discuss how your retail prices makes sense with respect to the competition and to your target market.

6. Product Specifications: a spec sheet for at least one of your garments using the sample spec sheet. Include a garment sketch and key measurements for a full size run.

7. Fabrication and Performance Specifications:Determine and evaluate the fabric you select for your products using performance specifications. Consider fabric type, weight, content, dye process, finish.

Quality Control: Describe the quality control practices you will implement to guarantee delivery of a quality product from your contractor.

9. Hangtag: Create a hangtag for at least one of your styles using Photoshop (preferably), PowerPoint, or Drawing Tools in Word. The tag should include art depicting the garment and verbiage to attract customers.

10. Merchandising: Explain the methods you will use to notify your target customer of your new line and discuss how you plan to merchandise your private label product in your stores. In this segment you will discuss original price, planned promotional prices, markup percent for each price offered, promotional events and displays that will be used to present your product, placement in your stores (rack type, table, wall - where in the store will the product be placed.)

Any images you include can be included in the body of the work or at the end, as an Appendix, but space taken up by images does not count towards the page count.

All work must be completed in the APA style.

Information of all kinds, whether directly quoted or used as reference, including books, magazines, images and websites, must be properly cited in the APA format throughout your work. All assignments must include a Reference page at the end.
Direct quotes in excess of 10% of your paper will be cause for downgrading.

Please separate the different sections of the paper with headings.

Reference no: EM133316037

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