Reference no: EM133505967 , Length: word count:2000

Strategic Management

Assessment - Contemporary Analysis

Learning Outcome 1: Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts
Learning Outcome 2: Critically evaluate different strategy formulation processes utilised by organisations and evaluate their relevance to particular organisational contexts
Learning Outcome 3: Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes
Learning Outcome 4: Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk

Assessment Task

Individually, you are required to:

• Monitor news and online sources of opinion to identify three (3) separate current strategic influences that together impact on the outcomes of an organisation of your choice
• Discuss how you would categorise these strategic influences and identify the implications for the organisation in question
• Identify a strategic course of action to address these circumstances

Context
The assessment of this subject supports students in developing their skills and knowledge in the foundational management topics that include external environmental assessment, problem diagnosis, strategy development, and the consideration of cultural and ethical contexts. Effective strategic management is designed to proactively respond to changes in technology, external environment, and market tastes. A contemporary understanding of the dynamic forces shaping strategic choices is essential for the successful execution and delivery of strategy.

Instructions and deliverables

1. Over the duration of the course, you are to monitor news and online sources of opinion to identify three (3) separate current strategic influences that together impact on the outcomes of an organisation of your choice. These influential factors may be local, national, or international in nature, but they must represent a changing or evolving story. For example, advances in battery technology, stricter emission controls, and a general move towards sustainable energy has resulted in General Motors (and indeed almost all car manufacturers) actively marketing electric or hybrid models for release in coming years. Note this example is not to be used in your submission.

2. You are to discuss how you would categorise strategic influences and identify the implications for the organisation in question.

3. Drawing upon your understanding of theories, models and frameworks discussed in class, you are to identify a strategic course of action to address these circumstances (by either capitalising on positive influences or minimising the impact of negative influence) in a way that will result in long-term benefit to the organisation. This should include a statement of the firm's revised goals as a result of this change in strategy.

Students must not select the following companies:

• Aldi
• Amazon
• Apple
• Coles
• Commonwealth Bank
• Qantas
• Woolworths

Suggested format

Your Contemporary Analysis should be structured

Section 1: Title page

Section 2: Executive Summary
An executive summary provides a succinct summary of the content within the report. It presents information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document.

Section 3: Table of Contents
Table of Contents must have accurate page numbers and be attractively formatted.

Section 4: Introduction
The introduction sets the scene and provides context for the aim. It provides background to the issues being addressed only.

Section 5: Aim
The aim should start with the words, "The aim of this report is to...". It should be a simple and
concise restatement of the assessment task.

Section 6: Discussion
• This section should provide information regarding the analysis you undertook addressing the key deliverables.
• Identify three strategic influences that together impact on your chosen organisation.
• Discuss how you would categorise these factors and identify the strategic implications for the organisation in question.
• Identify a strategic course of action that can be adopted by the organisation you have chosen.
• Present a statement of the strategic goals the firm should set, and their implication on the organisation.

Section 7: Conclusion
The conclusion restates the aim then provides a brief and concise summary of the discussion to demonstrate that the aim of the report has been achieved. No new information is to be included in the conclusion.

Section 8: Recommendations.
Recommendations represent the next steps derived from the report. For example, if your report concludes that a new factory is required to address the strategic change then the next steps will include obtaining finance to purchase the new facility and/or assembling and mobilising a team to explore options for location and size of the new facility.

Section 9: References
Please use the correct API referencing style and list in alphabetical order. It is recommended that you use reference management software such as EndNote or Mendeley to make the job of referencing simple and straightforward. Remember, every factual statement in your report will require a reference.

Section 10: Appendices
This is where you provide supporting material which is unsuitable for inclusion in the body of the report, but still has some value to contribute to the report.

Referencing
It is essential that you use appropriate APA style.