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Question 1. Discuss how wholesalers and retailers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.
Question 2. The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store's atmosphere, such as colors, lighting, music, scents, and décor. What image is the store's atmosphere trying to project? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store's atmosphere are also parts of the online store's atmosphere? Does the retailer integrate the physical store's atmosphere with its online presence? Explain.
Question 3.Name and define the five promotion mixt tools for communicating customer value. Compare and contrast push and pull promotion strategies.
After carefully reading the case study, Smart Cookie, answer the following questions in a 5-7 page paper with support from a minimum of two external sources. Apply SWOT, Porter's Five Forces, or the BCG Matrix to analyze Kraft's strategic plan to ..
Demonstrate an understanding of the marketing mix and Explain how marketing helps business and addresses challenges in competitive markets
Explain ONE benefit of customer relationship management. (CRM) What is gee-targeting?
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
1. costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge
Explain Competitive Forces Model and How evident is the bargaining power of suppliers and customers within the industry
How did the Sephora company get started?: What are the Sephora major expenses? What are Sephora's major sources of revenue?
This first module has been very busy. You have been asked to quickly become familiar working with the McGraw Hill Connect technology.
If we use a framework in classifying positions, then how does an organization justify paying a Millennial more over a tenured person (Baby Boomer or not)?
Explain amazon marketing tools and strategy
the final project for this course is to create a business plan. the business plan will help you consider all of the
Sustainable marketing practices for the senior management of your organisation - critically analyse relevant stakeholders and factors associate with
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