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Discuss how wholesalers and retailers add value to marketing

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Question 1. Discuss how wholesalers and retailers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.

Question 2. The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store's atmosphere, such as colors, lighting, music, scents, and décor. What image is the store's atmosphere trying to project? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store's atmosphere are also parts of the online store's atmosphere? Does the retailer integrate the physical store's atmosphere with its online presence? Explain.

Question 3.Name and define the five promotion mixt tools for communicating customer value. Compare and contrast push and pull promotion strategies.

 

 

 

Reference no: EM133605464

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