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Discuss how they identify their customers

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Question

Select two competing companies (e.g., JCPenney vs. Nordstrom) and do the following:

1. Define their current position in the marketplace, using Chapter 6 course materials and lecture notes as a guide;

2. Discuss how they identify their customers. You can select any industry, and your discussion must address the issues of high/low volume customers, as discussed in the textbook.

Reference no: EM133280073

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