Discuss how they identify their customers

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Select two competing companies (i.e., J.C. Penny vs. Nordstrom's) and discuss.

1. Define their current position in the market place, using chapter 6 course materials and lecture notes as a guide.

2 Discuss how they identify their customers. You can select any industry, and your discussion must address the issues of high/low volume customers, as discussed in the textbook.

Reference no: EM133182373

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