Discuss how these oversights contributed to the marketing

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Reference no: EM133727198 , Length: word count:2000

Marketing Management and Research Methods

Assessment - Marketing Case Study Analysis Report

Assessment Details -

You are required to select a marketing case study in Week 2 & 3 tutorial sessions and conduct a critical analysis of the chosen case study in 2000 words. In your analysis of the selected case, you are to assess where the market research went wrong/ or what was missed in the market research that led to the marketing challenge and are expected to take into consideration the marketing and geographical environment that the case belongs to.

The chosen case study must be no older than five years and should involve a marketing challenge faced by the company. This can be an example from anywhere in the world. To ensure diversity in case studies, discuss your chosen case with your tutor to avoid duplication.

You are required to substantiate the analysis of your selected case with relevant literature and explanation.

The report should be structured into the following sections:

Introduction (~ 200 words)
• Briefly introduce the purpose of the report.

• Mention the chosen case study and the marketing challenge faced by the company

• Provide a roadmap of the sections covered in the report.

Company overview (~ 300 words)
• Provide an overview of the company, including its history, mission, and vision.
• Detail the geographic regions where the company operates.
• Cultural and legal factors that influence how the organisation functions.
• Outline the main product lines or services offered by the company.
• Discuss the target market
• Include other marketing elements like the packaging, labels and advertising.

Case study background (~ 200 words)
• Describe the specific marketing challenge faced by the company.
• Provide context regarding the market conditions at the time of the challenge.
• Highlight any relevant industry trends that may have impacted the company.

Analysis of market research failures (~ 600 words)
• Analyse the market research conducted by the company leading up to the marketing challenge.
• Identify specific areas where the market research was inadequate or flawed.
• Discuss what critical data or insights were missed in the market research process.

Missed opportunities in market research (~ 300 words)
• Elaborate on the specific aspects or elements that the market research overlooked.
• Discuss how these oversights contributed to the marketing challenge.
• Provide examples or evidence from the case study to support your analysis.

Recommendations for improved market research (~ 300 words)
• Suggest methods or approaches for conducting more effective market research in the future.
• Discuss how these improved research methods could have mitigated the marketing challenge.
• Propose actionable steps for the company to enhance its market research capabilities.

Conclusion (~ 200 words)
• Summarise the key findings of your analysis.
• Reiterate the importance of thorough and accurate market research.
• Highlight the potential impact of improved market research on the company's future marketing strategies.

Reference no: EM133727198

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