Discuss how the organization can leverage

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Question: Business professionals must know how to leverage the four big data value drivers (a) transactional and operational data; b) the integration of unstructured data ; c) real -time data analysis ; and d) predictive analytics and data mining , in order to uncover new customers, product ,or operational insights that can be used to optimize business processes and improve performance .Imagine that you are the division manager of a global company. Sales have been stagnant or declining for more than half of your existing services . Choose one of the business areas below and discuss how you will leverage data insights to create new monetization opportunities : . Operations . Product Development . Customer .For the selected area ,

discuss how the organization can leverage each of the four data value drivers for improving business process performance.

What internal organizational and external global business challenges might need to be addressed ? Why ? Provide Reference

Reference no: EM133230560

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