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Case Study: You are on the World Triathlon Corporation (WTC-the owners and producers of the Ironman Triathlon World Championship event in Hawaii) licensing team. You and your team have been asked by the President (Ben) to develop a licensing plan.
As a first step, he has requested that you watch the event in order to identify potential brand and merchandise (and other) licensing opportunities for the Ironman brand. While watching the event, identify as many licensing opportunities as you can find/create. Remember that licensing may include more than just physical products-think outside the box. You will be attempting to strategically identify possible products/categories or other properties/opportunities surrounding the Ironman event/brand to license to potential licensees.
The second step is to state three licensing business objectives for the WTC licensing plan. Be clear and specific.
The third step is to prioritize all of the "licensing opportunities" that you identified for each of the three objectives you stated. Note that the priority of the specific licensing opportunity may change depending on the objective.
Question: Finally, discuss how the opportunities you have identified align with the business objectives for the WTC plan.
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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