Discuss how the marketing strategy

Reference no: EM13320802

You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to rapidly move through these processes. Who or what are the key groups that need to "adopt" the car if it is to sell enough units to be profitable? What are some successful examples of radical innovation that could be used as a model for the car?

Reference no: EM13320802

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