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Discuss how the marketers have created

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Reference no: EM132158418

Question:

When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.

Then discuss how the marketers have created these 'feelings' and thoughts for consumers and why you think they created them

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What makes up brand image formation? what are the factors and criteria responsible for brand creation are discussed in this report. Further there is discussion regarding the brand image of MC Donalds. Customer feelings and thoughts possible when heard about Mc Donalds are discussed in the report.

Reference no: EM132158418

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