Discuss how the impact of covid might prompt a marketer

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Question 1: Will COVID-19 Evolve Our Market Segmentation?

  • The COVID-19 virus has impacted businesses in many different ways. Marketers are having to rethink how they do certain things; and since the virus and related economic challenges are ongoing, they are having to rethink their approaches on the fly.

Question 2: Discuss how the impact of COVID-19 might prompt a marketer to rethink or adapt one or more of these segmentation categories

Reference no: EM132766579

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