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Discuss how the following 4 modes of communications can be

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Question: In terms of the marketing communications mix for this new health insurance company, you have learned that different modes of communications should be considered. Please discuss how the following 4 modes of communications can be utilised by this new company for their marketing communications: advertising, events and experiences, direct marketing, and personal selling. Please provide one example for the utilisation of each mode.

 

 

Reference no: EM133605492

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