Discuss how the company has succeeded in targeting

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Question 1. Psychographic Segmentation uses psychology and demographics to better understand and motivate consumers. Select any business you know which uses this segmentation strategy and discuss how the company has succeeded in targeting its consumers using this segmentation approach.

Question 2. Service provider's task is to "manage the evidence," to "tangible the intangible" through any number of marketing tools: place, people, equipment, communication materials, symbols, price. From your understanding of designing and managing services, select 2 of the mentioned tools to explain how STC telecom has used to brand itself in the region. Give evidence from reviewed literature.

Question 3. Since we are in the holy month of Ramadhan, analyze Ferrero Rocher's classical hazelnut/chocolate golden wrapped product and give 2 reasons why you believe the product has maintained its marketing position and consumer retention all these years.

Question 4. During this course, you have worked with your team and produced a marketing plan for a selected business. Propose 2 post-purchase services for your course project business. Explain how these will help achieve customer retention.

Reference no: EM132878416

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