Reference no: EM132218555

Scenario/Summary

In this activity, you will discuss how strategy plays an important role in the BIA model.

Step 1

Your job is to select one of the following organizations and its strategy focus.

- Dell-low-cost web distribution of products
- Apple-innovative and customer oriented
- Siemens-world-leading windmills
- Hennes & Mauritz, Boss, and Walmart stores

Draw a strategic position diagram similar to Exhibit 2.6 in your text for the selected company. For each of the three dimensions (product innovation, customer intimacy, and operational excellence), define a SMART objective you think might be appropriate for this company. You will need to save the diagram in a Microsoft Word document and title it Activity 2a_yourlastname.

Step 2

At this point, you should have a solid understanding of how strategy affects the BA model. Your goal now is to write a two-page (minimum) paper using 12-point font, double spacing, and Times New Roman. The paper should focus on the following.

1. Describe the information sources and items that the company should be using to support its position. Why would these be important information sources?

2. Which of the following four BIA levels of the company should you be using? Support your choice.
- Separated
- Coordinated
- Dialogue
- Holistic

3. What did you learn from this exercise, and how is it important to businesses?

You will need to save the Microsoft Word document and title it Activity 2b_yourlastname. Submit both Word documents when you are done.