Discuss how situational factors impact purchase situation

Assignment Help Operation Management

Reference no: EM133298386

Question: The situations that marketers are interested in include the communication situation (where marketing stimuli are received by consumers; the purchase situation (where consumers are making a purchase decision); the usage situation (where consumers are active in consuming a product) and the making a purchase decision; and the disposition situation (where consumers are disposing of a given product). The factors that impact these situations are the Physical Surroundings, the Social Surroundings, the Temporal Perspective, Task Definition, and Antecedent States.

Your job is to discuss how situational factors (Physical Surroundings, Social Surrounding, etc.) impact the purchase situation. Your response should include marketing strategy (4P's) implications.

Reference no: EM133298386

Questions Cloud

Do you think allocating supplies for nissan is necessary : Do you think Allocating Supplies for Nissan is necessary even without any disaster happen? Explain why and In 1999 Nissan was rescued from impending bankruptcy

What are issues facing retailers for sales : What are the issues facing retailers regarding occupying real estate as a location for sales.consider the perspective of the local retailers

What is the implied utilization of the bottleneck resource : What is the implied utilization of the bottleneck resource - The dry step has a capacity of 10 cars per hour. The demand for deluxe wash is 7 cars per hour

Case bitfury-blockchain for government : In the case "Bitfury: Blockchain for Government", the Bitfury group traveled a journey that included specialized hardware, services, etc.

Discuss how situational factors impact purchase situation : Discuss how situational factors (Physical Surroundings, Social Surrounding, etc.) impact the purchase situation. Your response should include marketing strategy

What and how could we measure the success of the innovation : What and how could we measure the success of the innovation from inception, through the project implementation, to product launch and even into the product

How many dpmo does this claim represent : Neverflounder Fish Company advertises that 99.4 percent of their fish were caught within the past 36 hours. How many dpmo does this claim represent?

What are the edges you want to work on : What are the edges you want to work on in our class and why? (When we say "edge," we mean a place where you may struggle but want to grow and get stronger)

Why do you think ageing features so prominently in public : Why do you think ageing features so prominently in the public discourse?how to address health expenditure issues differently? If so, how?"

User Account

All Pages