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Discuss how service offering can improved

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Reference no: EM132449264 , Length: 1

Write a one page paper on the following below:

  • The Service Element: Services can either be an offering to be purchased (travel agent, bank, college, doctor, are all services offerings) or a services component to the sale of a physical product (warranty, guarantee, etc). In the last 15 years we have been interested in raising the quality level of all of our services offerings.
  • Dr. Len Berry has done considerable research in this area and has come up with the key determinants of service quality. Choose a service offering you are familiar with. Using three of the points of Dr. Berry's model, discuss how the service offering can be improved.

Reference no: EM132449264

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