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1) Illustration Capsule 11.2 on page 333 provides a sampling of motivational tactics employed by several prominent companies (many of which appear on Fortune's list of the 100 best companies to work for in America). Discuss how rewards at Google, Lincoln Electric, Nordstrom, W.L. Gore, and Amgen aid in the strategy execution efforts of each company.
2) (from AOL question 3 on page 338) Illustration Capsule 11.1 discusses Whirlpool Corporation's Operational Excellence initiative and its use of Six Sigma practices. How did the implementation of the program change the culture and mindset of the company's personnel? List three tangible benefits provided by the program. Explain why a commitment to quality control is important in the appliance industry? Do NOT merely repeat what other students state, you must add new informative comments to this week-long conversation.
1q.what is the relationship between marketing ethics and organizational performance?2q.nbsp1q.what is the relationship
Discuss three external industry changes that have affected companies' profitability within the beverages industry and discuss one strength and one opportunity that could help Coca Cola achieve better performance in the future.
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valuate the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale
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Explain EBay- Use of Technology and Tools for Marketing and Describe the technology and tools that eBay has developed to help their customers successfully market the items sold on through the eBay Auction website
begin conducting research now on your companyclient. after brainstorming on your companyrsquos industry and after your
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