Discuss how perceptual maps can be used

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Reference no: EM13235117

Question 1

- Discuss how perceptual maps can be used to discover challenges and opportunities for a company.

- Search for an illustration of an established company on the internet that uses perceptual maps.

-How did the company use perceptual maps to differentiate and position its brands successfully?

Question 2

- You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels.

- What type of information would you need to avoid the possibility of cannibalization among brands?

- What type of information would you need to avoid conflict of interest among your authorized channels of distribution?

Reference no: EM13235117

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Discuss how perceptual maps can be used : Discuss how perceptual maps can be used to discover challenges and opportunities for a company and search for an illustration of an established company on the internet that uses perceptual maps.

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