Discuss how new csr initiative changes your target market

Assignment Help Marketing Management

Reference no: EM133706695

Homework: Explain the Importance of CSR in Marketing Innovation

Background

For this homework, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an initiative that positively affects the environment, social practices, or both.

Instructions

For this homework, create a strategy to include marketing innovation sustainability in your organization. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an industry that positively affects the environment, social practices, or both.

Research CSR programs from existing companies and consider a strategy you would like to apply to your company and new product launch. Then, prepare a memorandum for the Vice President of Marketing outlining the new initiative and how it affects your marketing plan. Your memo should be structured as follows:

A. Overview. Provide a 1-2 paragraph overview of the entire memo. This section is best written after you have completed the remainder of the content, similar to an executive summary.

B. Innovative product. Discuss your innovative product, its current promotional strategy, and target market

C. CSR initiative. Introduce your new CSR initiative and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with your company's current vision and mission.

D. Target Market. Discuss how the new CSR initiative changes your target market. If it does not change your target market, discuss how your CSR initiative aligns with and benefits your existing target market.

E. Promotional Strategy. Discuss changes you will make to your promotional strategy to align with your new CSR initiative.

Reference no: EM133706695

Questions Cloud

What''s one thing you did improve for each campaign : For each example, list 3-5 highlights of the campaign that should be brought into your social media campaign. What's one thing you'd improve for each campaign?

What factors put individuals at risk to develop asthma : Describe the incidence and prevalence of asthma in the United States. Include data and statistics What factors put individuals at risk to develop asthma?

Emergency department with vague respiratory complaints : Mr. Davis came to emergency department with vague respiratory complaints. Which are nursing interventions would be appropriate for a patient with diagnosis?

How does transaction affect the u.ss balance of payment : the Canadian supplier receives a payment of USD 50 million, which they invest in U.S. treasury notes. How does this transaction affect the U.S.'s balance

Discuss how new csr initiative changes your target market : Discuss how the new CSR initiative changes your target market. Discuss changes you will make to your promotional strategy to align with your new CSR initiative.

What is one critical problem that lin associates : comparative advantage in the process of economic development. What is one critical problem that Lin associates with Changs argument

Identify one texas policy at either federal : Identify one Texas policy at either federal, state or local level that impacts mental health service for children and adolescents or clients in perinatal period

What is the most suitable description of this process : the economy even while profits to SEZ companies are very high. What is the most suitable description of this process

How many different segments will you target : How many different segments will you target? Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc.

User Account

All Pages