User Account

All Pages

Discuss how mastercard could use its data warehouse

Assignment Help Management Information Sys
Reference no: EM13957316

CASE STUDY: MASTERING MASSIVE DATABASES AT MASTERCARD INTERNATIONAL

Discussion Points

1. MasterCard managers are motivated to increase (1) the number of individuals who have and use a MasterCard credit card, (2) the number of banks and other clents who issue MasterCards to customers and/or employees, and (3) the number of locations that accept MasterCard payments. Discuss how MasterCard could use its data warehouse to help it expand each of these customer bases.

2. MasterCard makes its analytics tools available to all of its member banks and other issuers. It knows that getting its clients to use these tools can be critical to keeping them as loyal customers. Discuss the steps that MasterCard can take to promote greater use of its BI and reporting tools by its clients. Who do you think larger or smaller clients will benefit most from MasterCard's analytics tools? Why?

3. Do some Internet research to identify examples of "tap & go" applications. What are some typical types of "tap & go" payment applications and what growth trends are expected? Do you think that there are limits to the types of applications that "tap & go" payments can be used for? Why or why not?

4. Do some research on the extent to which MasterCard's PayPass digital wallet is being embraced as a payment mechanism for online purchases. What are the advantages and disadvantages of digital wallets such as PayPass? What can MasterCard do to encourage online merchants to accept PayPass digital wallet payments?

5. Supporting mobility and smartphone apps is important to MasterCard. What challenges does MasterCard face in rolling out smartphone payment systems? Which of these do you think will be most difficult to address? Why?

Reference no: EM13957316

Questions Cloud

Ability to clearly communicate your analysis : In this assessment you will use the data provided below and conduct a profit (CVP) analysis. You will be graded based on your understanding of profit (CVP) analysis, the accuracy of your calculations, the validity of you conclusions and your abili..
Give the coefficients and the constants : 1. Break the function down by answering the following: a. How many terms are in the equation? b. Give the coefficients and the constants (label them).
In terms of behavioral finance, identify : Select three firms in an industry and compare the following ratios from the three firms: current ratio; debt ration; return on assets; return on equity; and net profit margin. Are there similarities among the firms in each industry group? Please a..
Real parts of an analytic function : Which of the following real functions u(x,y) of two real variables are the real parts of an analytic function f(z) with z=x+iy
Discuss how mastercard could use its data warehouse : What challenges does MasterCard face in rolling out smartphone payment systems? Discuss how MasterCard could use its data warehouse to help it expand each of these customer bases.
Prove that there is now, in principle, no reflected power : The glass sheet is now coated on the incident side with a material with a refractive index n(coat) = √((n(air)*n(glass))) and a thickness d = λ/4. Prove that there is now, in principle, no reflected power.
Prove that an entire function that omits the value : Prove that an entire function that omits the value 0 and 1 is a constant.
Find the probability that each of them obtains no heads. : Find the probability that Mary obtains exactly one Head and so does John.  [Hint: We assume that Mary's tosses are completely independent from John's.]
Examples of functions : Examine several newspapers and magazines and describe at least three examples of functions that appear. What is the domain and range of each function?

Reviews

Write a Review

Management Information Sys Questions & Answers

  How has technological advancements changed the landscape

How has Technological Advancements changed the landscape of the contemporary business world? Eg: Smart Phones; I-Pads; laptops; Wireless Communications etc.

  Important information about information securityi am

important information about information securityi am currently working in the accounting department and i was asked to

  Role of it in a networked economymake the case against the

role of it in a networked economymake the case against the following claim the move to the networked economy has

  Advantages and disadvantages of customized software

Advantages & Disadvantages of customized software - Show What are the advantages and disadvantages of customized software?

  Contingency planning guide for federal information systems

Write paper on Contingency Planning Guide for Federal Information Systems

  Problems created from the use of it

Problems created from the use of IT - use of Information Technoloy and how did the firms solve the problem

  How your organization can achieve significant cost savings

Explain how your organization can achieve significant cost savings and marketing benefits through the use of the internet technology.

  Technology implementation problemi need assistance in

technology implementation problemi need assistance in preparing a 1050 word response detailing how a new technology

  Local hosted infrastructure with some saas applications

What are the critical points, other than cost, that an enterprise would need to consider in choosing to migrate from a locally hosted service to an SaaS service. Local hosted infrastructure and applications; Local hosted infrastructure with some Sa..

  Macro-processes of global supply chainplease give an

macro-processes of global supply chainplease give an example of an assessment of the macro-processes that make up an

  Types of networks lan and wwnwhat are the two types of

types of networks lan and wwnwhat are the two types of networks that are specific to the user? how are these types of

  Strategic role of logistics and supply chain

strategic role of logistics and supply chain analysisprepare a paper defining logistics and discussing its strategic

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd