Discuss how knowledge of consumer perception

Assignment Help Marketing Management

Reference no: EM133293925

1. There are three different types of innovations that companies can launch and three different types of benefits that innovations can offer to consumers. Thinking about TWG Tea, what types of innovations have they introduced so far, and what benefits do these innovations offer to consumers?

2A) Summarise the three key internal influences of consumer behaviour. Which ones apply the most to TWG Tea's marketing activities and why?

2B) Summarise the two key external influences of consumer behaviour. Discuss how knowledge of these influences can help inform TWG Tea's marketing activities.

3. Describe the disconfirmation paradigm and clarify how TWG Tea handles this particular aspect of consumer behaviour.

4. Tea drinking is a relatively low-effort consumption. However, TWG Tea has tried to change this. Can you explain how and why drinking TWG Tea is not low-effort consumption? Which other company have they copied this strategy from?

5A) Both marketers and consumers must be aware of and can be affected by three types of controversies - acquisition, usage/consumption, disposition. Thinking about TWG Tea, discuss what the brand should be aware of, how they could be affected or how their consumers could be affected by these controversies.

5B. Discuss how these three socially responsible behaviours are relevant to the TWG Tea brand: environmentally conscious behaviour; charitable behaviour; community involvement. ?

6. Social influences on consumer behaviour involve both sources of information and types of information. Discuss the relevance of these social influences to the Uniqlo brand.

7A. Discuss how knowledge of consumers' exposure to marketing stimuli and characteristics of attention can help inform Uniqlo's marketing activities?

7B. Discuss how knowledge of consumer perception and comprehension can help inform Uniqlo's marketing activities.

8. There are six key elements of diversity. Which ones apply the most to TWG Tea's marketing activities and why? Discuss how knowledge of these diversity elements can help inform TWG Tea's marketing activities.

Reference no: EM133293925

Questions Cloud

Identify the product portfolio of samsung : According to the case study, Samsung is the largest chaebol in South Korea, with multiple related businesses. Identify the product portfolio of Samsung

Explain what it means for brands to take stands : Social marketing has come a long way and is about more than saving the environment. Discuss. In your answer, please also explain what it means for brands

What do you think brian means : What do you think Brian means and how is this statement related to Social Marketing - apply our resources to the fundamental problems still facing humanity

Explain how you would test hypothesis : explain how this spend would be best measured in your questionnaire and explain how you would test this hypothesis

Discuss how knowledge of consumer perception : Discuss how knowledge of consumer perception and comprehension can help inform Uniqlo's marketing activities.

Discuss the environmental influences : Discuss the environmental influences that affect the purchase of a meeting space, for a company such as IBM for its sale meeting. Explain your answer

Explain how spend would be best measured : explain how spend would be best measured in your questionnaire and formulate a hypothesis about the amount of money visitors spend

Define attitude and describe the abc approach : Define attitude and describe the ABC approach to attitudes. For each component of this approach, give an example that illustrates that component

How could you measure and quantify : How could you measure, quantify, or demonstrate the potential "benefits" of Day's solution to the problem she identified if asked by Howard Schultz and the CFO?

User Account

All Pages