Reference no: EM132836397

SEHS4610 Engineering Management

KMM Bus Captain of the Year Competition Finals

45 KMM elite bus captains gathered to compete for the championship in the KMM Bus Captain of the Year Competition Finals in this afternoon. While the competition was proceeding, more than 20,000 people enjoyed all the fun of the carnival with a variety of entertainments and a historical bus display.

Mr. Peter Wong, KMM's Managing Director, said, "Being one of the local largest employers, KMM always gives emphasis to human resources training. By means of training, motivating and rewarding, staff commitment to the provision of quality service can be reinforced, a proactive corporate culture for continuous improvement can be developed, and a professional working team can be built up by our concerted efforts. Since our 9,000 bus captains interact on their own with our customers at the front line every day, their performance directly affects customers' satisfaction with KMM services. Thus, we invest heavily in bus captain training to reinforce their sense of safe driving and quality customer service."

At the carnival, various types of KMM buses were on display for the enjoyment of the public and for photo opportunities. These included the first local double-deck bus, KMM's first air- conditioned double-deck bus, an open-top bus and training buses. In addition to the bus display, there were marching band performances, dance performances and clown shows, as well as a variety of interesting games and activities, including a photo-taking area.

To recognize the outstanding performance of the winners, Mr. Peter Wong, KMM's Managing Director, awarded a trophy and a cash prize to the overall champion at the award presentation ceremony, while the other winners were also presented with trophies and cash prizes.

Mr. Wong said, "Today's winners, who stand out from a number of outstanding KMM candidates, are worthy of the title of "Bus Captain of the Year". I would like to take this opportunity to congratulate all winning bus captains, and to encourage all our bus captains to keep on working hard in the face of the intense competition in the public transport industry. In line with our corporate motto, "moving forward every day", we believe that the excellent service of our bus captains can keep our buses the preferred mode of local public transport."

Question (a) Discuss how KMM corporate motto, "moving forward every day", can be achieved by adopting MBO (management by objectives) approach.

Question (b) Identified and describe the function(s) of manager, Mr. Peter Wong, has demonstrated in the scenario?

Question (c) Describe THREE types of managerial skills. Identify the managerial skill that has demonstrated by Mr. Peter Wong.

Attachment:- Engineering Management.rar