Discuss how crm systems help retain customers

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Reference no: EM133298694

Question: One of the most critical indices in business is CHURN, which is the retaining of the current customer base. In using and implementing a Customer Relationship Retention or CRM program, one of the main functions is to retain this very important customer base. Discuss how CRM systems help retain customers and provide some strategic direction on how to be proactive in this process.

Reference no: EM133298694

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