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Discuss how conducting a swot analysis helps a firm

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Assignment

What is the marketing mix? (in your own words not a direct quote for the book)

1. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.

Book

Tanner, J., & Raymond, M. (2012). Principles of marketing. Irvington, NY: Flat World Knowledge, Inc.

Verified Expert

This assignment consists of brief description on what is marketing mix. It also consists information on SWOT analysis and how swot helps an organization to grow in the marketing field. FONT SIZE:12 FONT TYPE: TIMES NEW ROMAN

Reference no: EM131271196

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