Discuss how a public relations professional might deal with

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Question: The PRSA code of ethics holds loyalty as a professional value. The code states: "We are faithful to those we represent, while honoring our obligation to serve the public interest." Using the code's Provisions of Conduct and your opinion, briefly discuss how a public relations professional might deal with a conflict between his or her beliefs and a client's needs. Frame your argument around this scenario: Bill works for a public relations firm. He has been assigned as the account executive for a local vineyard to promote its wines. However, Bill's father was an alcoholic, and Bill experienced firsthand the effects of alcohol on the family. What are his options? Which do you believe he should choose?

Reference no: EM133478783

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