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Discuss how a newer entrepreneurial venture might differ

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Reference no: EM132255747 , Length: word count : 1500

Discussion :

Write a paper of 1,500 words that responds to the following:

Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:

Engage their existing customers

Attract new customers

Listen to employee and customer feedback

Respond to crises

Provide current examples.

Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.

Reference no: EM132255747

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