Reference no: EM133330212 , Length: Words Count:1500
Assignment:
Products and Services
1. What does this hotel have to offer?
2. Discuss hotel portfolio, locations, segment, dassification, restaurants, loyalty programs, or anything pertinent to the hotel and service the hotel offers.
3. How do the products and services this hotel offer that fit in with the overall brand image?
4. Should be anywhere between 1000 to 1500 words.
Market Analysis
1. Who is the target market of this hotel?
2. Looking at demographics such as age, income bracket, generational etc.
3. What type of traveler comes to this hotel (tourist, family, elderly, business traveler, or delegate)?
4. What are some company/market statistics that relate to the positive impact of the Brand the hotel belongs to?
5. Is the business of your hotel consistent throughout the year or is it seasonal? Your marketing presentation for example, maybe based on promoting the hotel throughout the lean periods.
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