Reference no: EM133202138 , Length: Word count: 2 Pages

Assignment Problem: For this project, each student team should select an Emerging Market Multinational Enterprise and assess that company's international involvement. Students should have their company choice preapproved by the Instructor.  In your analysis you should make an assessment of: What strategies the company is using? What are the cultural issues that they have had to confront in terms of individual, institutional and product adaptations?  In which parts of the world are they focused? And why?  What forms of foreign involvement are they using? What has been their historical pattern of foreign involvement?  Which countries did they first enter?  What are present problems and issues? What has their financial performance been over time? How are they coping with the present economic situation?  What sort of changes in operations have they had to make as a result of their foreign involvement?  Have they had to withdraw from any countries and why?

Ideally you should look for companies that are less traditional. It could be a company just getting started in the global marketplace or one that is well established but not as well-known as others that is frequently profiled in the press.

Other non-USA multinationals from emerging markets. Note that you need to find multinationals from "emerging markets" not developed markets.

My company choice is Lenovo