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Discuss has lenovo differentiates its products in the market

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Reference no: EM13919176

1. Evaluate the pros and cons of choosing to focus on a master brand instead of a house of brands such as ThinkPad.

2. Discuss has Lenovo differentiates its products in the marketplace (innovation, efficiency, both, something else).

3. Discuss how Lenovo can use Thinkpad to build the Lenovo brand without hurting the Thinkpad brand.

4. Discuss how Lenovo should position itself: As a new Chinese company? A combination of East and West? An international firm? Why?

Reference no: EM13919176

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Discuss has lenovo differentiates its products in the market : Discuss how Lenovo can use Thinkpad to build the Lenovo brand without hurting the Thinkpad brand. Discuss how Lenovo should position itself: As a new Chinese company? A combination of East and West? An international firm? Why?
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