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Harnessing the Power of Online Social Influence
Answer the following questions:
Question a. Give examples of companies that have attracted you by reaching out through social media. How did you respond? Did the contact result in a purchase?
Question b. If you are a user of social media, do you believe it can serve as an effective marketing tool, or is it simply a nuisance to users? Justify your answer.
Question c. Do you believe that social media is a smart investment for marketers, or are they just "shooting in the dark"? Why do you believe this?
Thinking back to the "blockbuster mentality" (selling lots and lots of content by banking on more formulaic or conventional messages), how does the documentary shows that product placement and brand integration play a part in this phenomenon
Pick a product for one of the three distribution strategies (intensive, selective, or exclusive). Note your product and the distribution strategy
Target which of the seven wastes align to your selected areas and how the waste impacts delivery.Document the top 7-10 areas of waste you identify organization
Suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course?
1) How can products be marketed to different demographics? Explain in detail.
Discuss the various marketing strategies Mattel executives may use for Monster High as it progresses through the stages of the product life cycle.
In no less than 100 words what promotional activities would you recommend to encourage consumers who currently use independent installers to switch to Geek Squad?
your advice will take the format of a professional business report and will include the following sections.1.an
Determine the marketing driven strategy that the company will take. Provide a rationale for your strategy. Distinguish the product-market boundaries.
An interesting example of strategic behavior comes from a 1997 article about Microsoft's investment in Apple (New Straits Times, 1997).
In a 1-2 page paper to answer the following questions: What does each website lack in terms of consumer need that you can provide? What does each website offer that you can build upon
assume that you are a business owner or business professional in a company and industry of your choice responsible for
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