Discuss global standardisation

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Reference no: EM133513950

Assignment:

In international business, one of the decisions managers need to make is whether to adopt a global standardisation or a localisation strategy.

1. Differentiate between global standardisation and localisation strategy including the advantages and disadvantages of each.

2. Which strategy would you recommend for the following companies (choose one only)? Briefly justify your answer and outline its implications on the company's marketing strategy.

a. Jollibee

b. Haier

c. Starbucks

Reference no: EM133513950

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