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Discuss global issues in services marketing. The United States has become the world's largest exporter of services. Although competition is keen, the United States has a competitive advantage because of its vast experience in many service industries. To be successful globally, service firms must adjust their marketing mix for the environment of each target country
1. What issues would you have to think about in going global with the new service that you developed in the questions above? How would you change your marketing mix to address those issues?
Abercrombie & Fitch, a retail clothing chain based in New Albany, Ohio, launched a line of thong underwear for preteen girls. Is marketing adult-styled undergarments to a younger audience unethical? Why or why not
What can middle managers do to moderate the distortions introduced by such biases?
Assuming you were formulating a strategy to enter the pain relief market and that there was only a single incumbent player. Using the perceptual map in the positioning screencast, assume this firm is located in the bottom right
Explain how effective is e-operations in enabling the overall goals and strategies of an organization
In your opinion, can you justify the contractor officer's request for a modification? Why or why not? Explain in detail
Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy and determine the elements of marketing research.
Marketing Question Packaging and Labeling
Why do you think Red Lobster relies so much on Internet surveys to track customer opinions, preferences, and criticisms?
Create a 10 slide presentation to employees regarding the ethical points you want the employees to adhere to
What types of advertising and media are being proposed? What type of copy thrust is recommended? Why? What sales promotion activities are being planned
Armed forces personnel who cannot address these questions owing to security concerns should examine a larger question. What logistical threats does the nation face, and how can these risks be reduced?
Find two competing products or services that aim at different market segments and ideally one of these should be a domestic product and another should be based in a different country
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