Discuss global issues in new-product development

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Reference no: EM131804169

Problem: Discuss global issues in new-product development. A marketer with global vision seeks to develop products that can easily be adapted to suit local needs. The goal is not simply to develop a standard product that can be sold worldwide. Smart global marketers also look for good product ideas worldwide.

Question: 1. Look at the brands it offers around the world. What conclusions can you draw about Procter & Gamble's global new-product development strategy?

Reference no: EM131804169

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