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Discuss fully controllable factors and uncontrollable factor

Assignment Help Marketing Management
Reference no: EM132468376

Question 1: What is marketing? Discuss fully target market.

Question 2: Discuss fully the Controllable Factors and Uncontrollable Factors.

Question 3: Define the two types of organizations. Identify and discuss fully the 3 levels of an organization.

Question 4: Define Core Values and give some examples from the BP case. Define fully Mission and give an example.

Question 5: Identify and explain fully the 4 Growth Market Product Strategies.

Question 6: Identify and explain fully the BCG Matrix.

Question 7: Explain fully the difference between Ethical & Legal behavior.

Question 8: Discuss moral idealism and utilitarianism.

Question 9: Explain fully what is meant by social responsibility. Identify and explain the 3 Concepts of Social Responsibility.

Question 10: What is a social audit and the 5 steps?

Question 11: What role does sustainable development play in Starbucks'approach to social responsibility (SR)? Discuss the 3 concepts of social responsibility as it applies to Starbucks.

Reference no: EM132468376

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