Discuss five-stage process of conducting marketing research

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Question 1: Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

Question 2: Discuss the five-stage process of conducting marketing research. Explain in detail.

Reference no: EM132924116

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