Discuss factors affecting channel choice and management

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Reference no: EM133624068

Assignment:

Based on our classes, describe the core strategies that you may apply for your Delightful Haven coffee shop regarding distribution and promotion. Explain your distribution model and your strategy.

• Which marketing channel format and intermediaries are being used and why? Consider factors affecting channel choice and management. Describe the promotions strategy in terms of the various marketing communications used.

• Explain why this approach was taken by considering the stage in the product life cycle as well as the promotion objectives. Make assumptions if you need to, but support any assumptions made.

Reference no: EM133624068

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