Discuss expansion into either new zealand-united kingdom

Assignment Help Management Theories

Reference no: EM133213875

Assignment:

COMPANY:

Stan (STREAMING MEDIA COMPANY), considering expansion (offering streaming services) into either New Zealand or the United Kingdom (UK)

Based on their respective levels of international competitiveness in Stan'sindustry, which of the two countries would be most advantageous for the firm's international expansion (NZ OR UK)? Justify your answer using DUNNING'S ECLECTIC (OLI) PARADIGM theory

(OLI) THEORY IS:

Ownership advantages
Location advantages
Internalisation advantages

Reference no: EM133213875

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