Discuss expansion either new zealand or united kingdom

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Assignment:

Case companies: Dan Murphy's, considering expansion (opening a chain of stores) into either New Zealand or the United Kingdom .

You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who have been contracted by your selected case company. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues:

1. Based on their respective levels of international competitiveness in your client's industry, which of the two countries would be most advantageous for the firm's international expansion? Justify your answer using relevant theory, models or concepts.

2. Based on the competitive pressures that your client is likely to face in its expansion, which strategy would be most appropriate for expansion into your chosen target market (country)? Justify your answer using relevant theory, models or concepts.

3. Is establishing a wholly-owned subsidiary through FDI an appropriate way for your client to enter the chosen target market (country)? If not, what alternate entry mode is best, and why? Justify your answer using relevant theory, models or concepts.

Reference no: EM133536982

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