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Discuss examples of product types

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-Discuss examples of product types that use anticipation appraisals to influence consumers to make a purchase decision.

-How do retail stores influence consumer's mood-congruent buying decisions?

-Give examples of brands that use nostalgia as part of their advertising messages or brand appeal. What kinds of products usually use this appeal?

-Identify a few ads for brands that have been endorsed by celebrities. What is the effect of the celebrity's attractiveness, likeability, and meaningfulness on the customer perception of the brand?

Reference no: EM133021156

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