Discuss ethical issues raised in customer loyalty research

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Reference no: EM133202568 , Length: Word count: 1 Page

Assignment Task:

Three scenarios you mean are: "How loyal?" "Retention vs. acquisition" and "A success story?", right?

Please choose from:

1. Analyse critically the research design that was adopted in each phase.

2. What are the advantages and disadvantages of focus group usage for the specific research?

3. Discuss whether a longitudinal research design could provide more efficient insights on customer loyalty.

4. Discuss ethical issues raised in customer loyalty research setting.

Reference no: EM133202568

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