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Assignment:
Electronic retailing (e-tailing) is "retailing conducted online, over the Internet," and e-tailers are "retailers who sell over the Internet." Discuss e-tailing versus retailing and the growth, characteristics and advantages of successful e-tailing. Also, discuss the new face of retail competition: Retailers versus e-tailers (online versus offline competition). Play the video on "Top Retail Trends" and discuss the role of big data in transforming consumer experience through retailing/ e-tailing.
Your SLP assignment in MKT301 is to develop a marketing strategy for a service business which you will (hypothetically) manage. That is to say, you are to assume that you will be free to start a one-person business and are to examine yourself, dev..
What can you glean, if anything, about the ethical culture? What questions should you ask about the ethical culture if given the opportunity?
MICROENVIRONMENTAL FACTORS AFFECTING SONY''S PERFOMANCE SINCE 200
Assess BLP's manufacturing and marketing strategies. Are they consistent with each other and with what you consider to be the firm's overall business strategy?
This part will focus on the target market, market trends as well as how you will position your product for the market.
Why would it be much easier for the firm to create a descriptive study? If the company does a descriptive study, why does it need to be careful not to suggest a cause-and-effect relationship when reporting its results?
Reflect on the relationship between Environmental, Social and Governance (ESG) reporting and the main objectives of sustainable marketing.
Explain what you think it is about the media you have chosen that made you stop scrolling, read until the end or pay attention long enough to still be thinking
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. How are innovations in interactive television.
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors.
Most companies dedicate some effort toward perpetuating and improving community relations. Consider why that is important for both the external publics.
Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company's branding strategy, primary and secondary target.
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