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Discuss domino research process

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Reference no: EM133183188

1. Briefly discuss Domino's research process before adding salads to their menu.

2. How important does domino's believe marketing is to the success of new products?

3. The standard of "Failure is an Option" tells us what about Domino's attitude about new product development?

4. The six steps in the new-product development process are: idea generation, product screening, product analysis, development, testing and commercialization. What stage of the product life cycle are salads in today? Why? Did Domino's make a wise decision expanding into salads?

Reference no: EM133183188

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