Discuss distribution intensity and three broad levels

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1. How does the IKEA model violate the standard view on how companies should compete in relation to vertical and horizontal differentiation? Discuss product augmentation as part of your response. Select one other case of your choice and discuss similar issues.

2. Discuss distribution intensity and the three broad levels. Select any three cases IKEA, Swatch, or Barilla. Identify the distribution intensity associated with the product. For each case, can you identify any inconsistency between the distribution intensity and other elements of the marketing mix?

3. Discuss the product life cycle (PLC). For each of the six cases, IKEA, Swatch, Barilla, Kingsford Charcoal, Burberry, and Cullinarian. Identify the stage of the PLC for the firm’s principle product. Which of these products are either already in the decline phase or most likely to enter the decline phase over the moderate future (say, 10 years). What marketing advice would give to these firms?

Reference no: EM132272194

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