Discuss digital transformation starbucks

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Reference no: EM133437149

Assignment:

Starbucks: Delivering Customer Service (Youngme Moon and John Quelch).

Digital transformation starbucks (ICMR 2022)

With the data you have available and for a specific year (reference to one or both cases) draw a percentage value chain and comment on the amounts allocated to operations, broadly speaking. Justify the construction with assumptions.

Reference no: EM133437149

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