Discuss different market entry or expansion strategies

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Reference no: EM133513526

Assignment:

Executive summary.

Introduction on Konga company.

Question 1. Summarise the key information about it Konga Company.

Question 2. Evaluate and explain Konga company current performance in international markets and find a market that the company could either expand its operations in or enter for the first time. Justify both qualitatively and quantitatively why the company would benefit from entering this market.

Question 3. Using Dunning's OLI Framework, apply it to Konga company international operations. Which of Dunning's factors of competitive advantage does Konga company have in international markets? Justified your answer with a good Explanation

Question 4. Based on your analysis in Question 3, discuss different market entry or expansion strategies and explain which one would be the most appropriate for this market.

Question 5. Identify some of the issues Konga company might face in entering or expanding in this market and the steps that they would need to take to effectively implement their strategy.

Reference no: EM133513526

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