Discuss design gap and communication gap

Assignment Help Marketing Management

Reference no: EM131444873 , Length: word count:1000

Assessment Task: Individual presentation and report

Examples of the services marketing principles covered in this course can be found in many business publications. You are to seek out one or more current articles that address services marketing issues relating to a real business or industry situation. You may choose any current event or discussion - but it must be relevant to the material covered in this course. Make sure you use credible sources such as the daily press, business magazines, professional association newsletters, or perhaps even academic journals. The article must have been published in the last three months in BRW, Forbes, The Economist, South China Morning Post or similar publications. Do Not Use Web Articles. If you use questionable websites, blogs, etc. you will fail this task.

You are required to provide a 5-10 minute presentation, and submit a short (1,000 word) report, on your chosen article or articles.

Your presentation and report should meet the following criteria. Refer to the Assessment Criteria Sheets at the back of this document. They should:

Give a (very) brief summary of the key point(s) of the article(s).

Discuss how the article(s) relates to the concept(s) examined in the course (clearly note the concept(s) being illustrated) and the implications for services marketing practitioners.

Give your personal evaluation of, and reaction to, the article(s). Your evaluation should be based upon the services marketing perspectives you are gaining from this course. Be honest in your evaluation.

Using GAPS model discuss design gap and communication gap in it.

Article - Optus cutting off customers without warning, blaming NBN

https://www.smh.com.au/technology/technology-news/optus-cutting-off-customers-without-warning-blaming-nbn-20170314-guy9g4.html

Reference no: EM131444873

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len1444873

3/30/2017 5:10:47 AM

Total 1,000 words report needed. Message from the student: marketing service management. Link of the article is attached. using GAPS model discuss design gap and communication gap in it. At least 2 references. This task requires evidence that you have identified and understood the key services concepts illustrated in the article. Further, evidence is required that you can identify and explain the implications for the services management of a firm operating in the industry discussed in your article. You will be assessed on the quality of the article you choose and your ability to reflect upon the linkages between theory and practice. Presentations will be conducted on ongoing bases through the semester; your written business report is to be submitted at the time of presentation. Therefore, you will have an opportunity to improve your report given feedback received from your classmates and me. A copy of the original sourced article must be appended to the report along with details of its publication—time, place, publication, and author.

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