Discuss demand for localisation and demand for globalisation

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Reference no: EM133385447

Assignment:

(A) Briefly distinguish between 'the demand for localisation' and 'the demand for globalisation'.

(B) Using information from the most recent Annual Report(2021) of Unilever company, critically evaluate the potential impact of the following on Unilever company approach to sustaining competitive advantage (- focusing on low-cost leadership, product differentiation, and market focus as sources of competitive advantage);

I. a possible post-Covid-19 era,

ii. the strategic implications of UK's Brexit, and

iii. the ongoing Russia-Ukraine War

(C) You are expected to include a brief discussion on how UNILEVER multi-national company ltd manages the paradox of localisation and globalisation.

Reference no: EM133385447

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