Discuss customers can develop social relationships

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Reference no: EM131703018

1. With relationship marketing, customers can develop social relationships with their service providers, which makes it less likely that they will switch to a competitor.
A. TRUE
B. FALSE

2. For the organization, relationship marketing increases customer purchases, lowers costs and creates free word-of-mouth advertising.
A. TRUE
B. FALSE

3. There is no way to calculate the relationship value of a customer.
A.TRUE
B.FALSE

4. The four-tiered system for measuring customer profitability uses usage segmentation.
A:TRUE
B:FALSE

Reference no: EM131703018

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