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Discuss customer portfolio analysis of Domino Pizza Malaysia.
Step to Apply Customer Portfolio Management which is step 1 (Market segmentation and Activity-based costing ), Step 2 (Multiple dimensions - By using statistical software such as SPSS and SAS and Single dimension - Customer pyramid model) and step 3 (Acquisition strategy, retention strategy, development strategy and elimination strategy)
Reference: https://www.dominos.com.my/
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