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Assessment 1
You are required to research a UK-based organisation that is international, multinational or transnational. You are to provide a brief overview of its history and its products/services. You are then to critically analyse the literature relating to current and future global market/economic trends and then evaluate how these trends do and will impact your chosen organisation. You are to provide recommendations, based upon a discussion of change, culture and innovation techniques, of how your chosen organisation can continue to compete globally.
Essay Plan - 1000 words
Your essay plan should contain the following:
1. A brief overview of the organisation chosen and an explanation of why you have chosen it and what type of global organisation it is.
2. Review relevant journal articles which discuss current and future market/economic trends. You should be focusing in particular on Brexit; international trade deals; political tensions; and expanding developing world markets. Minimum of 8 articles.I have provided an example of what you should put in each box:
3. Provide a list of recommendations for how your chosen organisation can compete within this world market. You MUST refer to theories of Change, Culture and Innovation in this section.
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